Dele Alli moves to improve his commercial appeal Dele Alli moves to improve his commercial appeal
Dele Alli has joined the books at CAA Sports, a division of the Creative Artists Agency (CAA), reports, www.sportspromedia.com/. The sports agency will work... Dele Alli moves to improve his commercial appeal

Dele Alli has joined the books at CAA Sports, a division of the Creative Artists Agency (CAA), reports, www.sportspromedia.com/.

The sports agency will work with the Tottenham Hotspur midfielder’s manager, Harry Hickford, to ‘amplify and enhance the star’s commercial portfolio globally’.

CAA Sports represents a number of high-profile players and coaches, and will provide marketing and consulting advice to Alli.

The American company also has partnerships with Alli’s teammate Harry Kane, Portuguese superstar Cristiano Ronaldo of Real Madrid, German outfit Bayern Munich‘s James Rodriguez, and Manchester United manager José Mourinho, among others.

“I’m delighted to join CAA at this important time in my career,” said Alli.

“I’m excited for the future working alongside them. It was clear from the start that this is a company that can help me maximise my potential off the field.”

“Dele is one of the most exciting players in the world presently, and we are thrilled to have the opportunity to work with him at this pivotal moment in his career, helping to accomplish his personal and professional goals,” added Matthew O’Donohoe, chief executive of CAA Sports.
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Nurudeen Adegbenro